Social rules and etiquette are changing as quickly as technology changes. Keeping up with social etiquette is vital as you want to make the right first impression.

In the past, you’d exchange business cards with a new contact during the initial introductions sealed with a friendly handshake.  However, times have changed.

Let’s think about the use of business cards for your next APEX networking event.

1. Do not expect your business card to speak for you. Instead, project yourself as the leader of your company without being pretentious.
2. Don’t rush to hand out your business card – especially to someone you’ve just met. This action can make people feel you’re desperate to sell to them, particularly if you’re networking at a conference.
3. Giving out 100 business cards does not mean you’ve made 100 contacts. In fact, you may have lost many of those potential contacts. Wait until there is a reason to give your card and ask for the other individual’s card at the same time. This will help to establish the beginning of the relationship. Agree to the method of follow up (phone call, email, or meeting) and make sure you honor the commitment.
4. Keep your cards in a cardholder to ensure they look neat and are easy to retrieve.  Such remarks as “Sorry, it’s wrinkled,” “It’s the last one I have,” and “Let me clean that little bit of gum off of it” do not represent you or your company well.

Did you know your APEX advisor can help you review your marketing content such as Capability Statements, business cards, and your website?  Before you go to a tradeshow, it’s a good idea to schedule a marketing review meeting with your consultant well before the event. This will provide you with enough time to act on their suggestions, make edits, and have all your marketing collateral ready to go in time for your next networking event. And remember, your APEX classes are not only a source of valuable information but also an opportunity to work on your marketing skills with other APEX clients in a safe environment.